Fun Facts 6
Print continues to be very relevant and is a tangible product that stays in homes and offices for months and even years. Those who support it, receive the ultimate exposure.
Print continues to be very relevant and is a tangible product that stays in homes and offices for months and even years. Those who support it, receive the ultimate exposure.
Print ads remain an excellent source of brand identity and placing ads in speciality magazines can effectively reach niche audiences more than targeted marketing online.
Print magazines show the highest return on advertising spent by far, and inspire readers to take action regardless of ad position or size. Magazines are here to stay, and niche magazines in local communities are thriving more than ever before.
Advertisers who make print a part of their marketing mix have the potential to significantly increase their response rate.
Print has become the new “NEW” for marketing audiences. Print is very much alive.
The pendulum had swung towards digital marketing, but is now making its way back to traditional marketing methods.